Dating Gold

Dating Gold was founded in 2002 and has established a reputation for delivering outstanding affiliate programs with innovative promotional tools. With over 6 million members to a diverse network of adult and mainstream dating sites, a growing legion of bi-monthly paid affiliates, and a committed support staff, Dating Gold is a key industry player with strong growth prospects.

the sites

Many dating affiliates nowadays focus energies on promoting niche dating services in order to limit their exposure to competition. It is therefore important that a sponsor meets this growing need among it’s affiliates. Dating Gold does just that! AmateurMatch.com is the flagship site, a thriving adult personals site with a general theme, but various other sites cater to popular niches: gay, lesbian, asian, ebony and they even have a webcam site for cross-sells.

the payment structure

I would like to see a pay-per-click option in the future. However, every other possible payout option is available, including a unique three-tier structure. They offer payment on member-signups, recurring lifetime memberships, and free profile joins. At the time of writing affiliates get paid up to $4 per free lead, 50% recurring and $25 per signup. The three-tier structure incorporates a webmaster referral system whereby you earn a portion of each webmaster you refer and all webmasters they recruit.

the promotional tools

You get all the usual promotional tools and devices: banners, geo-targeting, text ads, multiple entry pages and so on. What you also get, however, is perhaps the most innovative set of tools of any dating affiliate program. Get ready for this. You get video profiles, Iframe generators, Wordpress themes, RSS syndication, free sites, attention-grabbing flash and video ads and, for their webcam sites, flash join pages which do for cam conversions what Henry Ford did for car sales!

the payouts

Payouts are sent without fail on the 5th and 20th of every month. You can opt for epassporte, check or bank wire.

the support staff

I am going to go out on a limb here and suggest to you that you will never throughout your internet marketing career encounter a more helpful support staff than at Dating Gold. And here’s something else, they give you tips that are pure gold too. A lot of what I know from dating site promotion comes from icq chats that I’ve had at 1, 2 and 3 o’clock in the morning. You can get hold of support via email, ICQ, AIM and phone at all times of the day. Many of them work from home and keep crazy hours (don’t we all?) so you can expect a fast response pretty much any time of the day or night. I frequently chat with AK of Dating Gold well into the night. What’s more, these are good, nice, hard-working family people. I could enthuse further, but I’ll stop myself!

the summary

So Dating Gold run a network of successful dating sites and have almost everything an affiliate marketer could want. What they lack are two things in my opinion: a per-click program and co-branded dating sites (though they do offer white label webcam solutions which are top notch). Where they excel is in delivering cutting edge promotional tools and perhaps the most committed, professional and genuinely friendly support staff you will ever encounter.

a final tip

Try promoting amateurmatch.com with their pay-per-profile option. It converts on any kind of traffic and if you send enough the payout is $4 per lead, regardless of whether the joins are male or female (most other sponsors only pay well on female joins).

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